Developed and implemented a Global Marketing and Communication strategy
Results: Helped to generate millions new downloads
for 6 month
An integrated communication campaign resulted in the transformation from an unknown brand to one that captured media interest in just six months thought. Quality publications generated on tier 1 media: Reuters, Forbes, The Verge, Wired, CNBC, ZDNet, TechCrunch, etc. Mass coverage of over 2000 publications influencer engagement and seeding in Reddit reached over 2 million people.
Developed a Global PR strategy
Developed and implemented PR strategy
Results: $27 million raised
Robert van der Horst Hair
Developed and implemented
Marketing and Communication strategy
Results: Year–over–year revenue growth by 15%
Developed marketing and communication strategies including consulting on brand positioning and USP. Executed a multichannel campaign reaching over XXX people on social media FB, Instagram and TikTok, generating publication across Top National Dutch media and hyper-local Amsterdam news platforms such as Her Parool, DPG Media “In de Buurt" and others, and leading to 15% year-to-year revenue growth.
Crafted and implemented a positioning strategy that generated media coverage for CES 2023/2024, securing features in 100+ publications
(Wired, The Sun, New Atlas, Mashable, EuroNews, Fortune, Gizmodo, Daily Mail, Fox News, The Independent, and other Tier-1 media).
Developed and implemented
Global PR strategy
Results: Secured $4.5M in Round A funding
Crafted and implemented a positioning strategy that generated media coverage for CES 2023/2024, securing features in 100+ publications
(Wired, The Sun, New Atlas, Mashable, EuroNews, Fortune, Gizmodo, Daily Mail, Fox News, The Independent, and other Tier-1 media).
Developed a comprehensive global PR strategy, including external and internal communications,
company narrative, and messaging framework to ensure Awara IT’s authentic voice
is heard and recognized. The approach started with foundational steps and progressed to bold ideas,
allowing the company to find its own tempo in raising awareness, transforming from an unknown
brand to one that captured media interest.
Developed and implemented a strategic plan that built the company's reputation, leading to a $27M fundraising effort. Garnered over 80 publications worldwide (TechRepublic, PCMag, BYTE, Forbes, CRN, Infoworld).
Developed and implemented
Global PR strategy
Results: 100 publications worldwide